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2011 Mobile Barcode Promotion

1. What is the 2011 Mobile Barcode Promotion?

The Mobile Barcode Promotion is intended to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. The promotion provides business mailers with an upfront 3% discount on Standard and First- Class mail letters, flats and cards that include a two-dimensional barcode that can be read or scanned by a smartphone.

2. Why is the Postal Service offering this promotion?

The Mobile Barcode Promotion was designed to increase the value of direct mail and build awareness around integrating mobile technology into direct mail communications.

3. When is the Mobile Barcode Promotion?

The promotion runs from July 1, 2011 through August 31, 2011.

4. Who is eligible to participate?

All companies, including mail service providers, who mail using a permit imprint and submit their mailing documentation electronically are eligible to participate.

5. Do I have to apply/register to participate in the Mobile Barcode Promotion?

The Mobile Barcode Promotion does not require an application or advance registration.

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