One-to-One Variable Data Printing

Personalized printing: marketing to an audience of one
Dear <<First Name>> <<Last Name>>
Example of a customizable and mailer with the variable names on the card.
Thanks to the merger of digital printers and databases, you can now produce printed materials that are customized to a single individual. And not just customized by name; based on known preferences, variable printing can change photos, features, benefits, offers…anything you want to personalize. The final product can be a brochure, booklet, pamphlet, postcard, flyer…anything up to 14” by 22”.

Variable printing is commonly available in two approaches:
  • Batch processing of multiple names in a single database, usually for direct mail campaigns.
  • Print-on-Demand production of individual print pieces automatically when a prospect completes a specific activity; e.g., requests additional information on a Website or returns a postcard.
To learn more, contact your Metzgers rep or send us a request for additional information.

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