This is your website.
Marketing today travels on a two-way street. No longer will periodic outbound campaigns to prospects get you to your goals. Rather, you need to build a dialogue with your customers, and use what you learn to communicate with ever-increasing relevance to each individual. One powerful way to do that is via a multi-stage Personal URL (PURL) campaign that works something like this:
Metzgers has built a complete system for creating, managing and reporting complex, multi-stage, customized PURL programs that yield far better results than classic outbound marketing. To learn more, contact your Metzgers rep or send us a request for additional information.
Related Videos - The merge of print and digital.
Marketing today travels on a two-way street. No longer will periodic outbound campaigns to prospects get you to your goals. Rather, you need to build a dialogue with your customers, and use what you learn to communicate with ever-increasing relevance to each individual. One powerful way to do that is via a multi-stage Personal URL (PURL) campaign that works something like this:
- Target prospects receive a mailer (e-mail or postal mail) with a custom web address featuring their name.
- When they enter or click on the custom URL, they go to a personalized landing page with multiple components, including:
- A welcome page or message
- A brief survey designed to learn more about the prospect for future interactions. The survey can be connected to an incentive for completing the questions.
- An opportunity to update their personal information, adding another layer of information to your records.
- An acknowledgement or “Thank You” page once any portion of the microsite is updated or completed.
- The information is updated and usually impacts the content and offers of future communications.
Related Videos - The merge of print and digital.
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