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Why You Need a Business Card

business cardEven though we live in the digital age and can exchange contact information almost instantly, business cards are still an important part of your brand identity package.

Why? It's a tangible reminder of a business encounter and an easy way to provide all your contact information in one fell swoop.

History of Business Cards

Business Cards have been around for centuries. They originated in 17th century France as calling cards that a visitor's servant would present to his or her host's servant upon arrival at the host's home. These early cards featured the visitor's name and often drawn or printed design.

Business Card Design Tips

Obviously, your business card should include your name, phone number, email address and business logo, but it's important to make your business card stand out. You can do this in a variety of ways, including paper choice and printing embellishments like foil stamping.

Other methods for making your business cards stand out include:
• Die cuts
• Embossing
• Glow-in-the-dark ink
• Unconventional shapes
• Unconventional substrates, such as cork or plastic

We also like the idea of including a spot where you can write down the occasion of your meeting, so your contact will have an easier time remembering you.

Explore our Pinterest board for inspiration, think about how you can step up your business card game, and give us a call at 419-861-8611.

Follow Metzgers Printing + Mailing's board Business Cards on Pinterest.

Tips for a Successful Trade Show

Trade Show Booth sampleThe fall trade show season is just around the corner. Metzgers can help you get everything you need ready to go so you can focus on your pitch.

One of the most important things to consider is your trade show booth design. You need your booth to stand out in a sea of drape-covered tables and cheap backdrops. It's important to note that a great trade show booth is an investment in both time and money, but it's worth it. And if you do it right, you won't have to spend the time or money again for a long time.

A great trade show booth is versatile and can be expanded or minimized it to fit the booth space available. Flexible materials are key, and we can print on a variety of substrates, including cardboard, vinyl, plastic, Mylar, foam core, and more. Multiple pieces will allow you to add and take away from the display as your space needs dictate. Check out our Pinterest board for trade show booth display inspiration.

Plan your collateral needs well in advance. Assume that your visitors will toss your piece in their trade show bag with every other piece they receive during the show. You'll want it to stand out from the rest when they're reviewing the materials after the show. Consider a unique texture or finishing process, such as foil stamping, to capture tactile attention. To really qualify your leads, attach a direct response card that asks your prospect to send you their contact information for more details about your product or service.

Don't forget the swag. Plan a variety of items that showcase your product or service offerings. Choose a range of products that will align with the prospects you'll meet there. Bring something extra special for those attendees who seem like top prospects, and get a less expensive item for attendees who are shopping around.

Be engaging, too. Do a product or service demo or host a relevant, industry related game that will attract people to your booth. The more time they spend with you, the less time they'll spend with your competitors.

And don't forget to collect prospect information. Ditch the old binder for a sleek computer setup where prospects can enter their contact information directly into your CRM system.

Metzgers Sponsors, Participates in 14th Annual Partners in Education Dragon Boat Summer Learning Festival

IMG 6737Metzgers is big on giving back – it's a calling Joe instilled in all of us long ago. We donate to and participate in a variety of charity events throughout the year, and this year we participated in the Partners in Education Dragon Boat Festival for the first time on June 20, 2015.

"This was a fun way for us to give back to our community," said John Metzger. "The Partners in Education team is a small one, but they put on this huge event to promote the importance of summer learning programs, and it was exciting to be a part of it," he continued.

Racing a dragon boat requires a lot of teamwork. There are 20 rowers in the boat, as well as a drummer and a steersman. The drummer controls the tempo of the race by beating out a rhythm on the drum. Every rower has to stay in sync with that rhythm to move the boat quickly and efficiently. And the steersman ensures the boat maintains the straightest course from the start of the race to the finish line.


The Relevant University - Metzger's Todd Beringer

Metzger's own Todd Beringer was recently a guest on The Relevant University. Listen to what tips Todd had to say!

Offset vs Digital Printing

digital-printingPrinting is printing, right?

Not exactly. There are several different printing methods commercial printers use to produce your collateral materials. The most common are offset and digital printing.

Let's take a look at these two printing methods, their differences, and when it makes sense to choose one or the other for your next print project.

Offset Printing

Offset printing technology uses plates, usually made from aluminum, which are used to transfer the image in ink onto a rubber "blanket;" then that ink is rolled onto a sheet of paper.

Offset printing is the best choice when larger quantities are needed. Offset printing also delivers accurate color reproduction, and crisp, clean, professional-looking printed materials. But while offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 500 or more, and the best solution is digital printing.

Digital Printing

Digital printing also produces quality printed materials, but it doesn't use plates the way offset does. Digital printing uses toner, like that used in laser printers, or liquid ink.

Digital printing is ideal when you need low quantities like a run of 20 greeting cards or 100 flyers.

Another benefit of digital printing is variable data capability. When each piece needs a unique code, name, or address, digital is the only way to go. Offset printing cannot accommodate this need.

▶︎ View our Offset vs. Digital Printing Infographic, a side-by-side comparison of the printing methods based on the aspects important to you.

Advantages of Digital Printing

  • Setup costs are lower for short runs.
  • Print only the amount you need, when you need it.
  • There are no minimum quantities – run 1 to 500 pieces.
  • It's very inexpensive to print in black and white.
  • Variable data capability – names, addresses, codes or numbering can be done easily.
  • Improved technology has made digital quality acceptable for more uses.

Advantages of Offset Printing

  • Large quantities can be printed cost-effectively.
  • The more you print, the lower the price per piece.
  • Offset printing opens you up to a larger selection of paper types and finishes.
  • You can use special custom inks, such as metallic and Pantone colors.
  • Offset offers the highest possible printing quality with greater detail and color fidelity.

Which printing method is the right fit for my next print project?
Offset and digital are both useful printing methods. Each has particular benefits depending on your project's requirements.

When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process.

If you only need a small run, or you need to personalize your materials, digital is your solution.

Call us today at 419-861-8611 to discuss your printing needs, and we'll help you choose the best, most cost-effective solution for your project.




207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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