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Metzgers Tip Sheet: Building a Landing Page

Survey Landing Page (Click to Enlarge)Personalized landing pages, or microsites as they're often called, are a powerful tool in your marketing arsenal. They offer a customizable header and color scheme, as well as a flexible layout, so you can tailor them to your brand identity. And our live-response tracking system lets you export data as it comes in so you can update your CRM system in real time.

So how do you get started?

The first step is decide what purpose your landing page will serve. Personalized landing pages are ideal for accomplishing a variety of objectives, including:

  • Updating customer information
  • Qualifying leads on a prospect list
  • Generating a quality email list
  • Segmenting customers into needs-based contact lists

You can also use these microsites for sharing an exclusive downloadable offer or introducing new products or services to your current customers.

Then set your goals. Make them as specific and measurable as possible. How many people do you want to drive to the microsite? What number of responses will yield a positive ROI?


Corporate Gift Giving Ideas for the 2014 Holiday Season

CatalogCoverYou know the holidays are coming, but when it's time to decide how best to thank your employees and customers for their support over the last year, you freeze. There are so many options to choose from, and who has the time to pour over hundreds of pages of promotional products in catalog after catalog?

The Metzgers Promotional Products Team does! We specialize in helping you give gifts that will make a lasting, positive impression.

The gift you give will largely depend on the industry you're in and to whom you're giving it.

Educational institutions sending gifts to alumni donors may choose a sweater embroidered with the school crest, an embossed leather desk blotter, or an engraved fountain pen.

A gourmet food retailer might thank their suppliers with a bamboo cheese board or a wooden serving vessel.

Health care companies can give logoed health and safety items such as hand sanitizer or branded first aid kits to their patients. These items drive positive brand image, too – 50% of recipients have a more favorable impression of the advertiser after receiving a branded health and safety product. Plus, 27% of people who get them carry the products with them.

Other popular gift ideas include:

  • Touchscreen gloves
  • Tote bags
  • Bluetooth speakers
  • Candles
  • Gourmet foods

Corporate gifts aren't just for the holidays, either. They're a nice way to thank those who donate to a fundraising campaign. You can give gifts to commemorate employee anniversaries. You can even give gifts to commemorate events like an annual company picnic or reaching a sales milestone. Showing appreciation always generates goodwill whether it's done internally or externally.

Contact us at 419-861-8611 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to talk about your corporate gift strategy today!

Follow Metzgers Printing + Mailing's board Corporate Gift Ideas Holiday 2014 on Pinterest.

Unique Ways to Print / Die-Cut Business Folders

Tri-Fold Die-Cut Business FolderWhat comes to mind when you think about business folders?

You probably think about the folders your sales associates hand out to new customers, the kind that contain one-sheets about your company and your products and or services. That's primarily what businesses use folders for – to hold other printed information that their clients or customers will want or need to keep on file.

But they're also a marketing tool, designed to keep your customers thinking about your company, and there are thousands of ways to create a business folder that people want to open again and again.

Take the standard bi-fold folder, like those you used in school. It might have a pocket or two, but those pockets can be uniquely shaped, have business card holder cut-outs. The pockets can be gusseted, too, so they can hold thicker stock or more sheets.

We can also create tri-fold business folders with one, two, or three pockets, die-cut flaps, shaped cut-outs, and more.

If your printed materials have a long shelf life, or you're producing a limited-run business folder for new customer acquisitions, consider having your materials stitched into the folder to create a booklet-like folder.

We can emboss your business folders, too, to create visual and tactile interest on the cover, pockets, flaps or back cover.

If you've already got a design, we'll execute it to your specs. But the best business folders are designed with your goals in mind, so talk with our designers and let us develop a solution that will work for you, even on a tight budget.

Personal Wall Decal Printing

Wall decals are a huge trend in interior decorating. 

An alternative to traditional framed art, wall decals can add visual interest to a variety of spaces in your home or business. They're a popular choice because they're inexpensive to print, easy to install, and they remove easily without damaging the surface to which they're applied.

Wall decals can be applied to any surface, even glass walls, textured walls and ceilings.

Use wall decals to create focal features in bedrooms. Add inspirational quotes in your classrooms. Showcase your brand identity in your office space. The possibilities are limited only by your imagination.

Whether you're looking for wall decals for your home or business, Metzgers can print anything you've designed, no matter how large or small it is. We can even design a decal to your specifications.

Explore our Wall Decals board on Pinterest for inspiration, and call us at 419-861-8611 to talk about your ideas.

Follow Metzgers Printing + Mailing's board Wall Decals on Pinterest.

Saddle Stitch Binding vs. Perfect Binding

So you've got a multi-page printed piece, but it's too thick to bind using traditional staples, or you want to create a book-like user experience.

We can help.

There are many ways to bind a printed collateral piece, including saddle stitching and perfect binding.

Saddle Stitching

Saddle stitching is typically used for printed projects containing fewer than 96 pages. This, of course, depends on the thickness of the paper stock used.

A project that's destined for saddle stitching should be laid out so that the pages can be folded and nestled one inside the other. Our layout team will work with your graphic designer to ensure your project meets the right specifications.

After we print your pages, we'll create the folds, arrange the pages, and then use special staples along the crease to bind the pages together.

Saddle stitching is an ideal process for creating:

  • Programs
  • Calendars
  • Booklets
  • Annual reports
  • Newsletters
  • Pamphlets
  • Brochures
  • Catalogs

Perfect Binding

For projects larger than 96 pages, or those that are printed on a heavier stock, we may recommend our perfect binding process to assemble the finished piece. A perfect bound piece looks more like a book than a booklet. It has a defined spine like a paperback book or commercial magazine.

To create a perfect bound project, we print pages front and back and form a single stack. We then take the stack of pages and place it in a special machine that covers the binding edge with glue. After the glue is applied to the binding edge, we attach the cover.

Projects best-suited for perfect binding include:

  • Magazines
  • Phone books
  • Thick catalogs
  • Hardcover books
  • Paperback books
  • Coffee table books

It's important to choose whether your project will be perfect bound or saddle stitched before you begin laying out your work.

Call us at 419-861-8611 to speak with a member of our team about the possibilities.




207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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