Your project is ready to send to print, but now you need to decide which method will work best for the task at hand. How do you know whether you should go with offset or digital printing?
What Are Offset and Digital Printing?
Offset printing is a technique that uses a plate and a rubber blanket to transfer an image to a printing surface, while digital printing uses laser or inkjet printers to transfer an image directly to a variety of media.
While these are both effective printing techniques, they each have their select areas of strength depending on the goals you have in mind. Learn the differences between each printing method, and which will be the best fit for your project!
Ready to kickstart your project with offset or digital printing? Contact a Metzgers account manager at 419.861.8611 to get started!
When it comes to creating professional printed pieces such as business cards, formal invitations or certificates, you may feel that your creativity is limited due to the nature of the job. While you might not be able to have as much artistic freedom with these prints, there are several ways to make your final piece visually interesting without “overdoing it.”
In this scenario, our printing experts will often recommend embossed or debossed printing, as the designs can be anything from simple to complex. Learn more about embossing and debossing, and how these techniques can make an impact on the quality of your work!
What is Embossed Printing?
Embossing is a technique used to raise a design onto your choice of paper, or other materials such as vinyl or leather, after they are printed.
The embossing process begins with the creation of a metal die and counter-die (or “male and female” dies) of your logo, image or artwork. These dies are used to transfer an image onto your materials. Depending on the strength of the metal used to create your dies, they can be reused on different print jobs for a significant amount of time.
During an emboss, the printed material fits between the die and counter-die. With the combination of heat and pressure, an exact copy of your design is pressed into the material, resulting in an embossed print. This method can be combined with other techniques as well, applying ink or foil to the raised area. However, if the design is left as is, it is called a blind emboss.
While creating an embossing die is typically a one-time expense, it can add production time and charges to your printing process. Ask your Metzgers account manager for details on the timeline of your design and related cost.
What is Debossed Printing?
Debossing is essentially the opposite of embossing, leaving a depressed imprint of your design in the material of your choice. Your design is printed directly on the material so that the area around the die impression can be raised, rather than raising the logo or image itself.
The debossing process begins the same way as embossing—with the creation of a die and counter-die of your desired image, logo or design. Debossing can also be done with or without ink, and in combination with other printing techniques such as foil stamping or offset printing.
As mentioned, be sure to ask your Metzgers account manager for further details on cost and design timeline.
Embossing or Debossing: Which to Choose?
The technique you decide to use will depend on what you want your final product to look like, and at times, the type of material you wish to emboss or deboss. With either technique, a designer has the ability to be as creative as they’d like! Simple or complex, the method of impressing of depressing an image onto your materials can have a striking impact on your final product.
In addition to emboss and deboss printing, our account managers are available to help you organize any project you have in mind—with your goals and budget taken into consideration! If you would like recommendations, or have any questions about embossing and debossing, contact the experts at Metzgers by calling 419.861.8611.
Adding visual interest to your printed piece can be achieved in a variety of ways—and the chosen application often depends on the type of piece and the established budget.
When our clients express interest in adding depth and texture to their printed pieces, whether they’re business cards or folders, our printing experts often recommend either foil stamping or metallic ink printing.
Foil stamping is a specialty process in which heat and pressure are applied to a metallic paper (foil), enhancing the visual interest of the piece. There are a variety of foils used in this process, varying in color, finish and optical effects.
The most common type of foil used in specialty printing is metallic foil, commonly seen in gold, silver, copper and other colors. Holographic foils are also available, consisting of intricate designs or patterns which can help to further set the piece apart.
Foil stamping can be applied to as much, or as little, of the piece as desired.
To showcase Severstal’s pickle line system in an engaging manner, foil stamping was used to outline the equipment on the cover of the brochure. The technical components of the equipment were described in detail within the inner pages of the piece.
Metallic Ink Printing
Similar to foil stamping, metallic ink also brings a ‘shine’ to your print projects—but at a reduced cost!
Metallic ink consists of tinted varnishes with metallic particles. Depending on the type of metallic ink used (leafing or non-leafing) the ink is applied to the paper and begins to dry, the metallic particles either rise to the surface or sink down.
Since metallic ink is printed directly on the surface of your printed piece, there are some limitations associated with the paper you may choose. For example, metallic ink cannot be applied to uncoated stock, as it will lose its shine. Silver metallic ink printed on uncoated stock will simply appear grey.
Metallic inks were used in the printing of the Syneron Candela Aesthetic Practice Consultant workbook, enhancing the visual interest on the exterior of the workbook, as well as the interior pages.
When to Choose Foil Stamping vs. Metallic Ink Printing
There are both benefits and limitations to foil stamping and metallic ink printing. As you design your print project and decide which option best suits your needs, there are four things to keep in mind.
If your design consists of very fine, intricate lines, your best option is metallic ink printing.
During foil stamping, an actual piece of foil must be cut and then applied to the paper, limiting the ability to “hold” fine lines. Since metallic ink is printed directly on the paper just like any other ink, it can maintain the detail of your design.
Metallic inks can be mixed to create an incredible variety of colors. There are many colors of foils available, but range of foil colors isn’t as extensive as the range of metallic inks.
When it comes down to it, foil stamping is the process that provides the most impact. Whether it’s used to make your logo “pop” on a folder, or as the main element on the cover of a brochure, foil stamping will help you catch the eye of your audience.
While foil stamping provides the greatest impact, it is associated with a higher cost than the metallic ink alternative. If you’re not sure which printing process can meet your goals—and stay within budget—consult with your printing company to learn what the cost difference is.
Starting Your Project
As you go through the process of choosing which specialty printing process is best for your project, getting advice from a printing expert can help tremendously.
Metzgers account managers are available to offer recommendations for your specific project. Our team will work with you—taking your vision, goals and budget into consideration—and finding the best option to meet your needs.
Get in touch with a Metzgers account manager by visiting our contact page, or by calling 419.861.8611, and receive the guidance you need.
Wouldn’t it be nice if the tasks of tracking inventory and ordering company-branded materials could be managed in one place?
With a web-to-print storefront, you have the power to customize and order products 24/7. This online system is the fastest and most cost-efficient option for your business—leaving the days of paying last-minute order fees behind!
If you’re wondering what you can do with a customized web-to-print storefront—and what benefits it can provide your company and its employees—our downloadable guide has the answers.
The Benefits of Web-to-Print Storefronts
Our guide can help answer any questions you have about what a web-to-print storefront is used for and how it can be utilized. We even provide information about customization, preferences and examples of when it can come in handy!
Overall, having a web-to-print storefront enables your company to:
After reading our guide, you’ll have a good understanding of what a web-to-print storefront is—and hopefully be inspired to outline a plan for your company. We can ensure that being able to order everything you need in one place will be convenient, cost-effective and efficient!
Interested? Download our web-to-print storefronts guide!
To start customizing your web-to-print storefront, contact a Metzgers account manager at 419.861.8611!
You don’t get qualified leads from a tradeshow by just “showing up.” If your company is investing time and money into attending a tradeshow, it’s crucial to have a marketing and sales strategy established.
Tradeshow Marketing Strategy
Many conference attendees walk the tradeshow floor seeing a sea of the same—this means that you must differentiate your booth from the rest. There are two ways to accomplish this: through the design of both your booth and or the promotional products you give away.
When ordering your tradeshow promotional products and booth materials, you definitely want to cover the basics (retractable banners, pens, notepads, etc.), but these may not generate a sense of urgency to visit your booth, or make it appear unique! If you really want to build excitement among attendees—and in turn, gather prospect information—it’s important to design your booth to be interactive and encourage conversation. In other words, don’t allow the table to serve as a barrier!
Promotional Products That Won’t End Up in the Junk Drawer
When you’re searching for unique promotional products, it’s important to choose a product that attendees will want to keep for themselves, not one that will be given to their kids or end up in the junk drawer upon their return home. It’s also important to invest in items that would likely be used on a daily basis, allowing your company to remain top-of-mind long after the show ends.
Below we have listed some of our favorite promotional items that have proven effective for brand awareness among the clients our promotional products department works with. And if you’re on a time crunch, don’t worry! We’re more than familiar with working on tight deadlines!
Stretch Card Sleeve (Cell Phone Wallet)
A popular tradeshow product that our clients have reported success with is customizable stretch card sleeves. These stretchy, silicone sleeves are applied to the back of a cell phone case with strong adhesive, serving as the perfect holder for items such as a driver’s license, business cards, a room key (useful for tradeshow attendees!), or even a credit for debit cards.
By placing your company’s logo on the sleeve, you have the ability to attach your brand to an item that your audience has on them at all times.
Branded Hand Sanitizer
Almost everyone has hand sanitizer nearby in a desk drawer, bag or vehicle. With a silicone case and customizable strap, this 1 oz. hand sanitizer is the perfect promotional product for your next tradeshow. Often attached to the strap of a purse or hooked on a keychain, this product literally puts your brand directly in the hands of your target audience.
Ear Buds Combo Set
Everyone needs multiple sets of ear buds these days, whether they’re used during the morning commute, for a workout, or while at the office. The Metzgers promotional products department offers a combo set that includes a plastic travel case completed with a phone stand, screen cleaner, cord organizer, and of course, the ear buds themselves.
Water Bottle with Fruit Infuser
The fruit-infused water trend isn’t going away anytime soon, so why not attract the attention of health-conscious consumers opting for a naturally-flavored water to get them through the day? The 28 oz. Sports Bottle with Fruit Infuser gives your company the opportunity to attach your brand to a product that becomes part of someone’s daily routine. We can also say from firsthand experience that this tradeshow item definitely creates a crowd around your booth—it’s the perfect incentive for tradeshow attendees to share their contact information with you.
Safety Light Wristband
While we’re on the topic of health-conscious consumers, the Safety Light Wristband is another unique promotional product that will help to capture the attention of conference attendees. This illuminating wrist band helps users to stay safely visible while running, walking or biking outside of daylight hours. With two light settings and an easy On/Off button, this product will definitely garner the attention of attendees.
Don’t see a promotional item that would work with your target audience or industry? Visit our promotional products catalog, or contact a member of our team about your needs. We custom-source and design products for our clients, so the opportunities are endless!
Getting the Most Out of Your Promotional Items
Once you’ve decided which promotional items you will utilize to increase traffic to your tradeshow booth, it’s important to have a strategy to capture the contact information of those who visit.
An increasingly popular trend of tradeshow organizers is to allow exhibitors to “scan” attendee nametags for access to their company name, email address, etc. If this technology is not available to exhibitors, be sure to have a computer or tablet accessible so representatives at your booth may digitally capture contact information. Whichever method is used by your company; the most important thing is to establish the process ahead of time so you do not miss out on capturing a lead’s information.
If you’re ready to find the promotional product that will set your company apart, contact the Metzgers promotional products department today online or by phone at 419.861.8611. Our experienced team can source the unique promotional products you’re looking for, and help make your next tradeshow an even greater success!