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2012 Color of the Year: Tangerine Tango

tan-tango 0Color of the Year!

Earlier this year, Pantone LLC, the global authority on color and provider of professional standards for the design industries, announced PANTONE® 17-1463 Tangerine Tango as the color of the year for 2012.

The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike, says Leatrice Eiseman, executive director of the Pantone Color Institute.

Extreme close-up of a flower.“Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

To arrive at the selection of the color of the year, Pantone looks for color influences around the globe. This can include the entertainment industry and films in production, traveling art collections, hot new artists, and popular travel destinations. Influences can also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events.

Pantone reports that fashion designers including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari, and Adrienne Vittadini are already incorporating Tangerine Tango into their spring collections, and will surely carry through to fall fashion as well. And Sephora, the beauty specialty retailer launched a limited-edition Tangerine Tango-inspired collection in March 2012 featuring features a variety of products. Other products incorporating Tangerine Tango are already available from Chronicle Books, Dessy (a manufacturer of bridesmaid, social-occasion, and flower-girl dresses), Rickshaw of San Francisco (lightweight and stylish messenger bags), W2, MyColor inspired by Pantone and Pantone Paints.

Tangerine Tango is also expected to influence product development and purchasing decisions in multiple industries, including product packaging and graphic design.

Note: Tangerine Tango can be cross-referenced to all other Pantone Libraries including Pantone Plus and Pantone Goe for graphic design. For cross-referencing information, see

Extreme close-up of a flower.



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