Set Your Trade Show Up for Success

tradeshowOne of the hardest parts about attending trade shows is choosing the right promotional products to give to attendees. Unique, engaging promotional products can attract traffic to your booth and yield a greater number of viable leads and new customers. In fact, 52% of trade show and conference attendees are more likely to stop at your booth if you have an intriguing promotional item.

But how do you know if you are choosing the right item to give to attendees? Here are a few things to consider when choosing promotional items:

• Will it compliment your company’s image?
• Will it boost public perception of your brand?
• Is your item unique compared to those you’ve seen previously?
• Is it something you would like to receive?
• Are you able to put key information on the item, such as your logo, tagline or web address?

It is also important to choose a promotional item that people will use after the trade show. The more someone uses your promotional product, the better chance your brand name will be seen. This will also lower your cost-per-impression and make the most of your investment.

To help with future marketing initiatives, consider having customers complete a lead form before offering a giveaway. This will ensure that the right people are receiving your product and give you insight into your audience.

With millions of products to choose from, the task of choosing the right promotional items can be overwhelming. Let Metzgers help you select promotional products that will have the best impact on your customers and budget. To speak with a Promotional Products Expert, call 419-861-8611.

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