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Syneron

SyneronHealth Care Industry

Overview

Syneron manufactures and sells medical aesthetic devices to treat dermatological conditions from wrinkles and age spots to spider veins and more. Their products are sold to dermatologists, surgeons, physicians, aestheticians and medical spa professionals, many of whom resell them.

Prior to coming to Metzgers, Syneron fulfilled orders for materials for these resellers to market their products to their customers internally, resulting in a variety of problems, including: cumbersome, inconsistent, and expensive fulfillment and possible missed sales opportunities for the resellers.

Goals

Syneron wanted:

  • An all-in-one printing and mailing fulfillment solution
  • Help managing and marketing material distribution with reduced cost and increased efficiency and flexibility
  • To print, store, assemble and ship all marketing materials under one roof, saving time and money
  • Professional packaging and assembly of printing marketing materials

Solution

Metzgers set up exclusive access for Syneron customers to a portal website, where they choose from a variety of professional designed marketing materials. (web-to-print storefront solutions)

Benefits of Web-to-Print included:

  • Gave customers the options to customize marketing materials, while Syneron maintained corporate control
  • Allowed accessories, products, and supplies drop shipped to the customer location
  • Allowed for meticulous tracking of orders

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207 Arco Drive

Toledo, OH 43607-2906


Phone: 419.861.8611

Fax: 419.861.3299

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