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TNS Group

TNS Group GlobalMarketing Agency

Overview
TNS Group is a global marketing research company. It is part of Kantar, one of the world's largest insight, information and consultancy groups, and has a presence in more than 80 countries.

While conducting market research for a new cereal brand in Canada, TNS needed to send samples of the product to 1,280 homes. Because the trial dictated that participants try the product for a week before taking an online survey about it, the samples needed to be shipped out quickly.

When TNS came to Metzgers, we worked with two of our Global Logistics partners to secure a timely cost effective shipping solution which would meet the Client's needs. We quickly determined a hybrid service would be most effective given the scope and demographics tied to the project.

Goal
TNS wanted to ensure the packages were processed and delivered to 1,280 Canadian addresses within three days.

Solution
Metzgers partnered with MSI Worldwide and Landmark using a hybrid service of either UPS or Canada Post depending on the province or territory the package was routing to. Metzgers also warehoused the product for two weeks before the launch to maintain control over the packages, ensuring the correct arrival time.

Results
Metzgers shipped all packages out within the three day window and created a cost effective shipping solution into Canada. Metzgers was able to track and ensure all the details of shipping, including arrival time and means of delivery.

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