Commercial Printing & Mailing Services

Metzgers means more commercial printing and mailing services all under one roof:

We can also manage web-to-print storefronts and personalized microsites customized for your commercial business and your marketing needs.

Browse the site, flip through our Portfolio, and watch videos about our many services. If you have any questions about your specific project, contact us!

Personalized URL Generation (PURLs)


Quality data is the foundation of successful marketing, but customer data management is an ever-present nightmare for marketers. Metzgers makes it dream.

Our personalized URLs allow you to easily qualify leads from a prospect list, update customer contact information, and segment your prospects and customers.

How We Generate Personal URLs?

We'll take your direct mail list and generate a personalized URL for everyone on it, like Then we'll link that URL to a specific page on your website and include it on a direct mail piece to send to your list. Your customer receives the direct mail piece, visits the personalized URL, fills out a short questionnaire, and voila! You have accurate, updated customer data.

If your primary goal is to fill out a complete customer profile, the personalized URL page could include a short survey of customer information:

  • Name
  • Email address (with opt-in check box)
  • Mailing Address
  • Birthdate

This is an easy way to generate a quality email list from your customer or prospect lists that will support your email marketing strategy.

You could also include business-specific questions that will help you establish customer-driven discounts or special offers. A jeweler, for example, might ask for:

  • Marital status
  • Anniversary
  • Spouse's birthday

You can even segment your customers into specific target groups to tailor your conversations according to their individual needs. A home improvement store might want to know:

  • Are you a homeowner?
  • Do you plan to buy a home in the next year?
  • Do you plan to paint your home in the next 6 months?
  • Are you planning any major improvement projects like kitchen or bath remodels in the next year?

You can even use a personalized URL to create a unique microsite aimed at promoting a particular product or service. This tactic is especially useful for product or service launches.

Improved Response Rates & Tracking

Personalized URLs establish an instant personal connection with your audience members, which increases response rates. They also give your audience a call-to-action you can track, which demonstrates the ROI of your direct mail campaign.

And with our live response tracking system, you can instantly see when the responses start coming in. Then, you can export all that data into a .csv file and load it into your CRM system or customer database.

Call us at 419-861-8611 to learn more about personalized URLs and how they can take your marketing to the next level.

Case Studies

Web-to-Print Storefronts



What do you do when you run out of brochures for your reception area?

How do you get enough customized financial aid documents for college night – on a tight deadline?

How do you order the print materials you need quickly while maintaining control over content?

You can't do it all yourself. But Metzgers Web-to-Print Storefronts can take the workload out of your hands while maintaining your branding vision with fast, cost-efficient ordering and fulfillment of printed materials.

We can develop a Web-to-Print Storefront just for you. It's a custom-branded print and fulfillment shop where authorized employees or channel partners can order company-branded literature and advertising materials 24/7. We can customize and deliver the materials too.

Web-to-Print storefronts are great for:

  • Brochures
  • Magazines
  • Business cards
  • Variable printed material
  • And more.

Metzgers now has more than 50 stores in action. Branded literature templates are loaded into each store for customization, proofing and ordering. The site lets you do it all, with options for:

  • Editing copy
  • Changing images
  • Personalization based on your audience or location. You can even personalize to each recipient.
  • On-site pricing for your orders
  • Approvals
  • Shipping
  • Payment, including tax.

And don't worry about anyone getting a little carried away with customizations – the store owner retains full control over branded elements, limits to customization and approval cycles.

It's convenience with control.

Intergrate with Corporate Storefronts

You can also order logoed mugs, apparel, pens, and other promotional products in much the same way, using our Corporate Storefronts. We can even integrate your Corporate and Web-to-print storefronts so you can easily order everything you need in one place.

Contact us to learn more about Storefront Solutions, examine our Case Studies below, and learn more about another Metzgers innovation: Personalized URLs (PURLS).

Case Studies



Mass personalization. Sounds contradictory, doesn’t it? But it can be done! You can reach out to one person about one specific topic with an eye-catching, informative eBrochure.

It all starts when a key prospect – a potential client, student, or customer – clicks a button or fills out a form on your website asking for more information. The response will be either a customized high-resolution PDF that’s emailed to your prospect, or a full-color customized brochure that’s mailed the same day. The brochure is individualized by name, interest and/or need. The custom content can include text, images, or entire pages. And the cost of each brochure is the same, whether we send out one or 100 daily.

So, you can send more than just a catalog about your engineering program to a student at a local high school. You can send a PDF to a valedictorian named Chris who is interested in aerospace engineering and include scholarship options based on GPA.

With eBrochures, you don’t have to spend money hoping the right information is getting to the right person – you know it is!

Watch our videos about the merging of print and digital through variable-data mailing, take a look at our Case Studies where eBrochures have been beneficial, see examples in our Portfolio, or contact us for more details about how it can work for you.

Corporate Golf Outings

Metzgers Golf Promotional ServicesDo you need help getting everything you want for your golf tournament?


Metzgers' Promotional Department specializes in One-Stop-Shopping for your golf outing. Quali-tee prizes, name-brand golf apparel, awards, signage and everything else to make your golf outing a success!

Our wide range of products and services will make your job easier every step of the way.

Event Programs Coolers Printed Cups
Cart Signs Score Card Printed Napkins
Banners Awards Insulated Can Hodlers
Tee Signs Gifts Clubs & Bags
Staff Apparel Tee Balls Big Presentation Checks
Ditty Bags Table Covering  

chipping your way out of the same trap every year.

Just ONE CLICK to a Metzgers Professional & your golf outing will be a certain Hole-in-one!

Corporate Gift Giving

Order Corporate GiftsCorporate gifts are a relationship building tool – a thoughtful way to thank employees and customers for their hard work and support. Your business many choose to give these gifts for a variety of occasions, such as:

  • Employee work anniversary
  • Client/customer anniversary
  • Professional acknowledgement day
  • Christmas/winter holidays
  • New product launch
  • After a successful fundraising campaign
  • Welcome to a new customer

There are a lot of benefits to giving corporate gifts, including an extremely low cost-per-impression of just 6/10ths of a cent, which is lower than prime-time commercials, national magazine ads and newspaper ads.

Tips for choosing corporate gifts

Keep the gift appropriate to your relationship with the client or customer.

If you're on a tight budget, don't choose a cheap product just to give a gift. Pare down your list of recipients, or let us create a beautiful note card. Handwritten notes are unique and will be remembered for their thoughtfulness.

Presentation is key. Make sure your gifts are wrapped in a manner that befits the quality and the sentiment. We can upgrade your packaging to increase the perceived value of the gift.

The best gifts are tailored to the likes and interests of the recipient, so do your homework.

Choose a gift that's appropriate for the industry. Car dealerships, insurance companies, and auto service shops might want to give a branded auto emergency tool.

Make it useful. Over 75% of recipients will keep a useful gift, and 63% will give it to someone else when they're done with it.

Popular corporate gifts

There are thousands of options to choose from when it comes to corporate gifting. In the United States, these are the most often received promotional products, in order of popularity.

  • Writing instruments
  • Shirts
  • Bags
  • Calendars
  • Desk/office accessories
  • Headwear/caps
  • Drinkwear
  • USB/Flash drives
  • Health & safety products
  • Outerwear

These gifts are often branded with the corporate identity of the gift giver. You could also give an un-branded gift such as a fruit basket or wine along with a customized tag, or card. For more gift ideas, explore our 2014 Promotional Products Catalog with 100 pages of gifts that suit budgets of all sizes.

Or contact the Metzgers PromoTeam at 419-861-8611 or email us and we can help select an appropriate gift.



207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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