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Personalized URL Generation (PURLs)

pURL

Quality data is the foundation of successful marketing, but customer data management is an ever-present nightmare for marketers. Metzgers makes it dream.

Our personalized URLs allow you to easily qualify leads from a prospect list, update customer contact information, and segment your prospects and customers.

How We Generate Personal URLs?

We'll take your direct mail list and generate a personalized URL for everyone on it, like www.TheWidgetCo.JeffSmith.com. Then we'll link that URL to a specific page on your website and include it on a direct mail piece to send to your list. Your customer receives the direct mail piece, visits the personalized URL, fills out a short questionnaire, and voila! You have accurate, updated customer data.

If your primary goal is to fill out a complete customer profile, the personalized URL page could include a short survey of customer information:

  • Name
  • Email address (with opt-in check box)
  • Mailing Address
  • Birthdate

This is an easy way to generate a quality email list from your customer or prospect lists that will support your email marketing strategy.

You could also include business-specific questions that will help you establish customer-driven discounts or special offers. A jeweler, for example, might ask for:

  • Marital status
  • Anniversary
  • Spouse's birthday

You can even segment your customers into specific target groups to tailor your conversations according to their individual needs. A home improvement store might want to know:

  • Are you a homeowner?
  • Do you plan to buy a home in the next year?
  • Do you plan to paint your home in the next 6 months?
  • Are you planning any major improvement projects like kitchen or bath remodels in the next year?

You can even use a personalized URL to create a unique microsite aimed at promoting a particular product or service. This tactic is especially useful for product or service launches.

Improved Response Rates & Tracking

Personalized URLs establish an instant personal connection with your audience members, which increases response rates. They also give your audience a call-to-action you can track, which demonstrates the ROI of your direct mail campaign.

And with our live response tracking system, you can instantly see when the responses start coming in. Then, you can export all that data into a .csv file and load it into your CRM system or customer database.

Call us at 419-861-8611 to learn more about personalized URLs and how they can take your marketing to the next level.

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