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7. What are the promotion requirements?

All of the following must apply:

  • All mailpieces in the mailing postage statement must include a mobile twodimensional barcode on the outside of the mailpiece or within the mailpiece.
  • The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.
  • Standard Mail and First-Class Mail letters, flats and cards must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)
  • The Mobile Barcode Promotion must be affirmatively claimed on the "Incentive Claimed" line in the certification section of the postage statement.
  • Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.



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