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Short-run Poster Printing

Short-run Pizza Poster Advertising for a promotional event, framed art for the office or home, flyers to hand out or put up around town, a personalized gift for the grad in your life – what do you need a custom poster for?

With short run poster printing, you get the high quality of a professional digital printer without the high cost of ordering hundreds of copies, which is usually required when using an offset printer.

So say goodbye to drab do-it-yourself banners and enjoy the crisp and colorful world of professional posters, brought to you by short run printers like Metzgers.

Think of the possibilities for your next party or a big presentation. Keep fans coming back by advertising with attention-grabbing flyers. You can even make on-the-fly changes if you need to.

Printing custom posters of all sizes can help boost your business or just add some style to your surroundings. Talk to the team at Metzgers about all of your options.

Metzgers Named in Best of Lake Erie West List

Best Printer of Lake ErieMetzgers was recently named one of the region's best commercial printers as part of the Toledo Business Journal's 2014 Best of Lake Erie West business list.

The list, published in The Toledo Business Journal's February 2014 edition, awards businesses that have displayed excellence in a variety of categories. Votes are solicited from readers of the TBJ, Development News, and Lake Erie West Manufacturing & Construction News as well as owners and senior executives at area companies.

Voters considered criteria including exceptional customer service, exceptional relationships with suppliers, and exceptional attention to ethics in business activities and transactions.

Metzgers was recognized in the "Commercial Printer" category alongside two other area printing companies.

Using Cross-Media Marketing With Print

mailingYou can send flyers and coupons all you want, but you can’t stop some from ending up in the trash. You can create websites, but you can’t make people search for them. But what if you had an audience eagerly awaiting those coupons, or anxiously searching for your website? How can you make that happen? Through cross-media marketing.
Imagine that a potential customer made visiting your website a priority. Maybe they saw a funny TV ad urging them to visit a special microsite and vote for one of two hilarious options mentioned in the commercial. Perhaps you sent a well-designed mailing piece that compelled them to scan a QR code to watch an amusing video, then answer a survey and sign up for discount coupons. They’d get engaging, unique content. You’d get trackable results. That’s cross-media marketing.

Choosing the Right Font for Your Brand

brand letterpressBranding isn't just about what you say. It's about how you say it, and what it says about you when you're not able to. While your logo is the foundation of your brand, how you present it is a huge part of what makes your brand stand out. You may have spent months creating your logo, but how much thought have you given to the font you've used in your supporting marketing materials?

When you send e-mail campaigns, are you using the program's default font? Are you using arbitrary fonts for your brochures, e-mail & signatures or trade show signage? Do the fonts you choose change frequently?

If you answered "yes" to any of these questions, you may be missing an opportunity to make your brand more cohesive and recognizable. Here are some things to consider when choosing a font.


What is your brand?

Branding IronSimply put, a Brand is a type of product manufactured by a particular company under a particular name. But it goes way beyond that. Whether you’re a one man band or a multi-million dollar corporation, your brand is who you are, what defines you and your reason for being. Want to know who has mastered the art of promoting their brand? Download the Logo Quiz app – it shows you a picture of a logo and your job is come up with the company associated with the image. Who doesn’t recognize Nike, UPS, and Apple with just a simple glance? Coca-Cola spends more than 20% of their annual revenue on Marketing. Yes, that includes television, radio, print – but it also includes promotional products. Why? Let’s look at some facts:


  • 44% of US Consumers own a promotional t-shirt – with 48% in the 21-34 age group

  • Logoed bags and writing instruments have the lowest cost per impression of any promotional item – 1/10th of a cent per impression

  • 31% of US Consumers own a promotional bag

  • Bags generate more impressions than any other promotional item – 5,983 impressions

  • 76% of consumers who own a calendar say they display them prominently in their office or home

  • 82% of US consumers can immediately recall the name of the advertiser on a safety product they have – for example, hand sanitizer, sunscreen or lip balm. 

  • Promotional products last longer than other forms of advertising – 7 months versus several years for some items.

So ask yourself if you’ve Got Brand?  How quickly would you be recognized in the Logo Quiz? It’s never too late to strengthen your position. Figure out who you are, embrace your audience and strive to be memorable (in a positive way!!). Even if you’re the best in the game, there is always room for growth. Get noticed! Leave your mark! Capture more market share! And consider Promotional Products a great return on investment and a powerful tool in building brand awareness. If you’re not willing to invest in your brand, how can you expect others to invest in you? 

Source: Research provided by the Advertising Specialty Institute, ©2013, All Rights Reserved.





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