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3 Ways to Utilize Variable Data Printing

Example of Variable Data PrintingWhat if you could talk directly to each of your potential customers, tailoring your message to their specific needs and interests, instead of sending out the same mass message to everyone?

You can.

Variable data printing from Metzgers customizes printed materials to a single individual. And it’s more than just adding a name to a standard flyer. Based on known preferences, variable data printing can change, insert or omit photos, captions, offers, features, headlines, text, or anything else you want to personalize.

Here are three examples of what variable data printing can do for you:

Appeal directly to a web visitor: Imagine tailoring your marketing based on information provided directly by visitors to your web site. Variable data printing can do that. Using an online survey, a prospective student, for example, might fill out his desired areas of study, name, address, and other information, and that information would then be incorporated into a personalized brochure using his name and focusing heavily those areas of study. You’re not just blindly sending a brochure about your marketing programs to a local student and hoping she signs up, you’re sending a customized brochure about specific programs to a student named Nick who already told you he was interested in them. Which do you think is more likely to get the desired response?

Control content, reduce fulfillment time: Does a member of your sales team have a big meeting coming up? What if they’re out of business cards? Don’t put in an order and wait for weeks to get a shipment. Metzgers can design a Web-to-Print Storefront containing only card designs you approve. Then, your salesman can log on, enter his information, choose from those pre-approved designs, and have the cards in his hand in half the time. Web-to-Print is also great for brochures and other promotional materials. Ask us about other examples!

Keep personalization, cut down on time and expense: Does your company answer requests for information about your products or services by hand? Does compiling and mailing packets take weeks and quickly become expensive when you factor in the amount of requests filled? Variable data printing could be your answer. Metzgers will set up an online web-to-print storefront and a variable brochure. Information received through the company’s website or by email, phone, or other means, is sent to Metzgers and uploaded to the storefront, which populates the fields of the variable brochure to automatically customize content to the individual. If a prospective customer of a travel agency asks to receive information about travel packages for St. Croix, U.S. Virgin Islands, for example, he won’t get a bunch of catch-all brochures about the Caribbean. He’ll receive a personalized brochure that focuses on the agency’s travel deals for trips to St. Croix, complete with special offers and photos of St. Croix. And the brochure will be finished in days, not weeks, and at half the cost.

How can variable data printing work for you? Contact Metzgers for more information.

Tags: digital - variable

Creative Packaging: Thinking outside the box

Creative PackagingNeed packaging for your company's product? How about a promotional giveaway? When it comes to packaging, most people think more about what's in it than what's on it. But packaging is valuable space that could help you set your brand apart. Here's some ways you can think outside the box.

Market on your box: Have you ever thought of using the same slogans and marketing messages you use to sell your products on the packaging itself? Why not? When a customer or prospective client picks up the package, you could use that space to tell them more about your company and other products, increasing the chance of them buying additional products from you. They won't have to pick up a phone or even click a link to learn more about you when that information is literally in their hands.

Make your packaging stand out: When you want a customer to choose your packaging from among all the competing products on the shelves, an ordinary box won't do. Unique and eye-catching packaging will increase your product's chances of winding up in a customer's cart. Take, for example, an innovative box we created to introduce Lansing Trade Group's sweet potato ingredient supply to current and prospective clients. With photographs of roots on the bottom, soil on the sides and sweet potato fields on the top, we created a representation of growing sweet potatoes on the packaging. This packaging was eye-catching, informative, and helped get the company's message across even before the box was opened.

Go Big: Trying to get your name out there? Introducing a new product? Oversized boxes may not be feasible for your products, but they can be a great marketing tool. Take, for instance, the enormous pizza boxes we built for Marco's Pizza. Oversized packaging can be great for catching the eye of potential customers in a crowded trade show or other event.

Metzgers can help your brand get noticed with these and a variety of other creative packaging methods. Have an idea? We'll help turn it into reality. Contact us today!

Tags: kitting - packaging

Customer & Employee Gift Ideas

Soft Shell Branded JacketWe know it's around the corner but yet it continues to sneak up on us and take us by surprise, not once, but time and time again! As it winds down and comes to a close we vow to be more prepared, better organized, and just plain old ready for it next time, but it just doesn't happen. OK...enough of the drama and suspense! What is it, you ask? The Holiday Season of course!

The Season of Giving!

No matter how it's celebrated, one thing is for certain, the Holiday Season is the perfect time for, sharing, gift giving, entertaining and letting the important people in your personal and professional lives know you care. Surprise your customers and employees with a heartfelt token of appreciation. Celebrate them and remember they are the reason you are in business today.

Crunched for time with your mind running on overload? Need a hand creating calm out of chaos? That's where we come into the picture. Reach out and grab ahold of the The PromoTeam at Metzgers! With over 30 years of combined experience in the industry, we shine when it comes to sourcing unique and creative ways to show customers and employees appreciation. What do the best people in your world deserve? An Etched Crystal Decanter, Swiss Army Watch, Leather Duffel Bag, Picnic Basket and Blanket, Soft Shell Embroidered Jackets, or a Box of Gourmet Chocolates? Whatever it may be, we can source it, decorate it and even have the Mom Squad gift wrap it! Check it off your list! Give the PromoTeam a call or drop us an email (This email address is being protected from spambots. You need JavaScript enabled to view it.) and let us know your quantity, budget and timing. Discover the holiday magic we can create especially for you!

Computer Monitor Calibration for Print

X-Rite hueyProMaking sure what you see is what you get.

What Colors Are You Seeing?

One of the most difficult parts of the whole printing and design process can be making sure what you see on your screen is what you get at the end. There are hundreds monitor types, with multiple styles and manufacturers. Gamma, contrast ratio, lightness... Where do you start?

Tags: tools - digital - offset


Layout Programs for Print

InDesign LogoBeing creative with the Creative Suite.

Page layout computer programs make it easy to create a document on your computer that can be reproduced by commercial printers.

Most page layout programs solve many of the technical layout issues related to commercial printing.

The industry standard programs for page layout programs are Adobe InDesign and Quark Express.

The following guidelines are intended to help you set up the page/document size in your page layout program. Please refer to our list of templates in the template section of this website for more page layout information and dimensions.

Tags: tools - templates





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