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Blind Embossing

Blind embossing is a classy way to add tactile and visual interest to a printed piece. It's referred to as blind embossing because there is no ink used in this process.

Blind embossing is often used to highlight part of a logo or graphic. It's an ideal technique for a variety of projects including:

  • Folders
  • Report covers
  • Invitations
  • Stationery
  • Business cards
  • Note cards
  • Envelopes

To create a blind emboss, we start by making a die of the graphic we'll be embossing, kind of like a stamp. We put this die in our die cutting machine, and then we run your chosen paper stock through the machine.

This creates a raised imprint on the paper, called a blind emboss.

We can also create a debossed impression, which is a recessed relief, or indentation, of the graphic.

Things to Consider for Blind Embossing

Paper Stock
The paper stock is probably the most important element when it comes to a blind emboss. A lightweight paper won't register the embossing as well as a heavier stock. Smooth, shiny stock can also be a challenge to emboss well. A subtly textured stock with long fibers will yield a deep, crisp embossing. Our embossing experts will help you select the right stock for your blind embossing project.

Simple graphics with clean, defined borders work best for blind embossing projects. Think sans serif text or simple logos. For more complex graphics, we may suggest increasing the size to highlight intricate details. Our graphics team can help you customize your graphics for an ideal blind emboss.

Contact us today to discuss how blind embossing can improve your project. Call 419-861-8611 or email us.

Self-Mailer vs Envelope

There's a lot to consider when you're developing a piece for direct mail. What's your primary message? Do you have a secondary message? What action do you want the recipients to take?

The answers to each of these questions will help determine whether you should design your direct mail piece as a self-mailer or as a printed piece to be mailed in an envelope.

You should also consider the response rate you're trying to achieve. Some people believe that an envelope looks more personal, so it will have a higher open rate. Others feel that a self-mailer generates a better response because recipients can see the message and the graphics right away.


There are a variety of options when it comes to self-mailers. A folded postcard is the simplest example. The fold is secured with a sticker closure and the postage and address are printed on the back of the piece. To open the piece, the recipient simply has to break the seal.

You can also apply this practice to a small, multi-page catalog or coupon booklet. We can even build in a compartment for a flat insert.

And contrary to popular belief, you don't have to send an envelope mailer when you need your audience to send something back to you. We use a process called PFUGO, which stands for Perf Fold Unique Gluing Operation. This process allows us to create a detachable reply postcard or even a detachable reply envelope for RSVPs or donations.

Envelope mailer

Multi-page letters and other content-heavy projects are best suited for envelope mailing. Depending on your project, we can either machine assemble your envelope components or hand-stuff them.

One of the benefits of envelope mailing is the variety of options you have.

  • Envelope color
  • Envelope size
  • Envelope style

With envelope mailing, you can also conduct split testing to determine which envelope style, color and size yields best response rate for a particular project. You can even print graphics on the envelope to garner immediate attention.

Our experienced team will share their field-tested knowledge with you and help you decide whether self-mailers or envelope mailers are best for your direct mail campaign. Call 419-861-8611 to discuss your project today.

Hand Assembly vs. Electronic Assembly

Hand AssemblyA mail piece is often more than a single sheet of paper inside a #10 envelope. Sometimes it's a box of promotional goodies. Other times it's an odd-sized envelope with a catalog and a complimentary tchotchke.

But no matter what you're mailing, Metzgers can assemble it for you with our electronic assembly or hand assembly services.

Electronic Assembly

Electronic assembly, or machine assembly, is best suited for simple mail pieces. Think annual appeal letters, corporate newsletters, and billing statements.

We'll print your pages, fold them for the envelope size, and load them into a machine that stuffs and seals the envelopes automatically.

The maximum thickness for electronically assembled mail is ¼ inch, and we can machine envelopes from a 9x12 down to a small, square A2.

Benefits of Electronic Assembly
It's less expensive to assemble mailers electronically, and, in most cases, these mailers also cost less to send through the post office.
If you need to control costs, electronic assembly is the way to go. Our team can help you design your mail piece so that it can be assembled electronically, and we can also offer guidance to avoid additional handling charges at the post office.

Hand Assembly

But sometimes you have more to say than electronic assembly allows for, so we offer hand assembly services, too.
Three-dimensional mail pieces are often directed at a smaller target audience, but they make a huge impact and deliver outstanding ROI.

Types of Hand Assembly Projects

Hand assembly is the best option for thick envelope stuffing and kitting of all kinds.

  • Welcome kits
  • Sample packs
  • Product launch kits
  • Gift boxes
  • Promotional kits
  • DVD or CD mailers

We can even print and build custom boxes and kits for you, and our Mom Squad will fill them with your wares. All you have to do is send us the components.

Give us a call at 419-861-8611 to discuss your direct mail project today.

Short-run Magazine Printing

Short-run magazine printing - NewsPhotographerWhen you think of magazines, do you just think of your monthly subscription to Rolling Stone, or the celebrity rags you browse while waiting in the checkout line of the grocery store? Maybe you also think of the shopping catalogs that come in the mail frequently.

Actually, there are all kinds of ways your business could use magazines to reach customers. From coupon booklets to promotional inserts, short-run magazine printing can be a great marketing tool.

Short-run magazine printing is for any catalogs, booklets and, of course, magazines that you don't need more than a few hundred copies of. If your local boating magazine only has 300 subscribers, why spend thousands of dollars on publishing?


There is No Success Without Succession

Super smGreetings!

My name is John Metzger, and I’m a third-generation member of the Metzgers family. Our company has a lot of history, so much that its story reads like a recap of a long-running TV show. 

In 1976, Norb Metzger quit his job and became an entrepreneur, setting in motion events that would change the lives of his family, friends and many people in our community, some of whom who would never even meet him face-to-face. My grandfather had the qualities of a great boss: ambition and perfectionism, an obsession with customer service and a knack for leadership. 





207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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