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Left Brain vs. Right Brain


Hello everyone,

This is my first blog post on, so please allow me to introduce myself. My name is Dale Ziegler and I am a cross-media designer for Metzgers with a focus on variable data design/print solutions.


Point - Click - Learn

roundupSomething Different

I am a big fan of what a lot of blogs refer to as a Roundup. If you are not familiar with a roundup style post – they will highlight the best of web content for a particular topic.

I’m not going to say that this is the best of but I thought I would share my normal list of sites that I frequent, and some of my favorite bookmarks.

The Back Story

Before I get into this, let’s establish why I am sharing these and the overall purpose.

I am passionate about the web. I am passionate about design. I like learning, being inspired, and challenged.

I also like food. (See the “Inspiration” section below to understand this comment.)

Basically, it comes down to this: I’m a web and mobile app developer who likes design. I wouldn’t consider myself overly intelligent – I just really like to learn new things.

I’m always asked questions about how to do something or how I learned something. “Where do I start?” “How’d you learn that?”

That is really what I want to share here.

If you have any interest in technology, the web, design, programming, or just being inspired – I highly recommend that you check these sites out.


Steve Szirotnyak: Good Neighbor

Colony TheatreI Know This Guy...

I work with a fellow named Greg Shoemaker. He’s a good writer and probably should be added to the blog rotation, but he’ll politely chastise me for mentioning that. He’s very busy creating graphics. Since Greg doesn’t have a profile on the Metzgers “Our Team” page, I’d like to provide you with a sketch of my own.

Greg has been with the company since 1984 when it was Type House, putting him very near the top of the list of Our Longest-Serving Employees Whose Last Name Is Not (Nor Has Ever Been) Metzger, a list that takes up more horizontal space than vertical. Prior to joining Metzgers, Greg spent several years doing ads and other layout work for the downtown Toledo Lasalle’s store. He’s mentioned how difficult it was to walk past Morrow’s Nut House (located in that same block of Adams Street and since demolished) without being drawn inside by the aroma of freshly-roasted confections.

Tags: team


Metzgers a G7 Master Printer

Opening ShotJohn Denver said it best.

“So I photograph when I can, work when I should”

Disclosure: OK, so that’s not an actual line from a song, but the real song contains references to a fiddle. And the song was heard during a Broncos-Steelers football game, so no assumptions should be made about my musical tastes.

Life feels busier than ever, squeezed by demands to do more in the same time frame. It feels like there isn’t always time to do what needs to be done, let alone what we want to do. Maximizing the opportunities, especially in our free time, becomes more important than ever. As Thomas P. Murphy has said, “Minutes are worth more than money. Spend them wisely.”

Tags: equipment - digital


Super Marketing: 46 vs XLVI


This is the week of Super Bowl XLVI.

Now if I would have started this blog with a “46” – you probably would have thought, “What is the 46 all about?!” But, especially at this time of year, when you see the Roman numeral XLVI, chances are you would think of Super Sunday and the Super Bowl. All because of forty-six years of Super Marketing!

This year, 30 seconds of that super marketing during Super Bowl XLVI will cost a cool $3.5 million. WOW! Some 115 million people will be watching… and they will be anticipating watching the commercials, not channel surfing during them!

The N.F.L. is ragingly popular but not 115 million fans’ worth; approximately half that many watched the N.F.C. title game. So how will the other 55 million be entertained? With incredible commercials, an extended halftime show, and other fun facts (like how many bags of chips will be consumed). All the result of Super Marketing.




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