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5 Steps to Optimize and Maximize Your Print Marketing

printerPrint marketing goes well beyond mailers and ads. Your business can benefit from smartly designed business cards, handouts, and banners printed on high-quality materials, as well as clean designs directed at the right audience. But before you embark on a new printing project, it's important to ask a few key questions:

1. What's the point?

Consider why you need printing services. What results are you trying to achieve? What's your business' message? What's the call-to-action?

The better you can answer each of these questions, the more targeted our work can be. We'll help you decide the best format for your communication. Metzgers offers a huge variety of print marketing options, from pocket-sized postcards to bold billboards.

2. Who's your audience?

More isn't always better. By trimming down your contact list to ideal buyer candidates, Metzgers can help reduce your project costs and get a better return-on-investment.

3. Does your design support the business' brand and purpose?

Engaging graphics and clear, succinct wording will help your print marketing be more successful. If your team doesn't have in-house designers, Metzgers offers a full suite of creative services to help. We can assist with your design, layout, graphic development, and even logo development.

4. What's the best material for your print campaign?

Metzgers can print ink on paper, plastic, corrugated products, and even wood. Consider how much your business needs to invest in the final printed piece prior to picking a material. Items intended to be keepsakes or kept outdoors may need some special finishes. Our team can help you determine what those are.

5. What are you trying to say?

Don't overload your print piece with a ton of content. Craft a simple message that focuses on a single product or service. Metzgers can help highlight calls to action and draw attention to incentives.

Metzgers and its creative team are here to take the guesswork out of planning and executing your business' print project. Whether you're interested in incorporating magazines, large signage, or newsletters to your marketing plan, Metzgers has you covered.

Planning Your Promotional Products Program

promotional productsPromotional products and apparel are a great way to engage employees and stay top-of-mind with your customers and prospects.
First, you'll need to decide what kind of product or apparel you'll be using.

You could browse through piles of catalogs to select individual products, and then find a printer to customize them for you, but Metzgers can save you precious time and money. Our Promotional Products Team will consult with you about your needs and budget. Then, we'll present you with several options to choose from. We can even help your business find a specific product or clothing item that has been on your wish list.

Then you'll have to decide what the decoration or embellishment is going to be, such as a screen-printed brand graphic or an embroidered logo. Don't have a designer in-house to create these files? No worries. Our graphics team can create a digital copy of your logo if you need it, and we can also develop special branded graphics to make your business' promotional products pop.

Finally, you'll have to design an easy way for everyone to get what they need, when they need it.

Many of our clients opt for a corporate web-to-print storefront solution to order employee apparel and other promotional products as needed. With our storefront solution, your digital artwork and pre-selected apparel and products options are stored within your private portal. With a few clicks you can select your desired pieces from the menu, select your decoration option, and place the order. You can even allow individual employees to log in and choose their own pre-approved apparel items and decoration options. This is an ideal solution for businesses or organizations with a regular influx of new employees/volunteers or a regular promotional event schedule.

Metzgers also offers easy one-time ordering for special events or apparel purchases. If your company attends tradeshows, offers special giveaways, commemorates employee and customer anniversaries, or celebrates product launches, this is a quick, cost-effective option.

To summarize, benefits of working with Metzgers for your promotional products and corporate apparel needs include:

  • Reduced ordering and fulfillment time
  • Reduced cost
  • Increased control over the products employees can choose and the ways in which they can customize them
  • Easy reordering

If your company is in need of some eye-catching apparel or memorable customer giveaways, call 419-861-8611 and ask to speak with one of our Promotional Products Specialists to get started.

Metzgers is First in Toledo Market with LED-UV Offset Printing Technology

CaptureWe now have an awesome new printing press, and it's a Ten! What makes it so awesome? It has an in-line coater with the latest LED-UV curing technology, Smart Insta.Color make-ready automation, and the smallest carbon footprint of any press in its class.

What's that mean for your business?

  • Higher-quality print jobs
  • Special effects printing
  • Faster turnaround times
  • Many different substrate options

The LED UV-cured dries instantly, which results in a dynamic image on a wider range of paper and other substrates. We can also add various textures and special effects that are all printed in the same pass as your graphics, which saves you time and money on your printing projects.

Our Ten is good for the environment, too. The unique LED-UV curing technology in this press uses 80% less energy than traditional UV curing technology. This will allow us to reduce our electrical consumption by 60%, plus the special UV inks don't emit volatile organic compounds (VOCs), which is better for our indoor air quality and the health of our team.

Benefits of LED-UV Printing
Many companies are producing evergreen or reusable point-of-purchase displays, signage, and even packaging, which requires printing on a more durable substrate. Our new press allows us to produce quality graphics on a wider variety of substrates, including:

  • Vinyl
  • Styrene
  • Polypropylene
  • PVC

The special inks dry instantly, without smudging, scratching or scuffing, which means that your printing project can go immediately to finishing, without the need for additional dry time. And, when printing on paper, this special process eliminates all dot-gain, which results in a crisper look.

We can also incorporate special effects, including spot coating and varnishing to create a dull/gloss contrast, in the same pass as your print job, which makes achieving a unique look less expensive.

Let's talk about your upcoming printing projects and see how our new Ten can help! Call 419-861-8611 to speak with a printing consultant today.

Why Professional Printing Services are Important

Professional Printing ServicesLike many businesses, you probably have a dynamic printer in your office. It can print in color and on a variety of papers, including coated stock. But should you be using it to print your letterhead, business cards or other business collateral? We say no.

Why? It's not actually saving you money. When you factor in the materials, including the paper, ink and your time, you're spending more per piece than you would if you let a professional printer handle it for you.

Plus, home or office-printed materials can look and feel cheap, which can drag down your brand perception. You don't want your customers to think your products are cheap or your services are bargain-basement, do you?

When it comes to marketing your business, lean on the services of a professional printer. We can print on better paper, with better color match and print quality, than you can in your office, often for a lower price-per-piece.

Your customers will be able to see and feel the quality of your collateral, which will elevate their perception of your brand.

Give us a call today at 419-8618-8611 to talk about your professional printing needs.

Elements of a Business Stationery Package

packageIf we asked you to list key elements of a business stationery package, what would you come up with?

You'd probably come up with business cards, letterhead and envelopes and you'd be right. But there's more to a business stationery program than that.

Mailing labels, note cards, scratch pads, folders, and postcards are also elements of a business stationery package, also called a corporate identity package or brand identity package. We'd even go so far as to include packaging and writing utensils on the list.

A cohesive, well-designed, expertly printed business stationery package is an asset to your business. Every element of your business stationery is an opportunity to market your business to your customers, and each exposure to your brand through your business stationery will help further entrench your brand in the minds of your customers.

Don't worry if all you have is business cards, envelopes and letterhead. You're already halfway there. We'll help you identify what additional elements make sense to include in your business stationery package, consult with you on the way they'll look, and print them up quickly.

Peruse our Pinterest board for inspiration and call 419-861-8611 to talk with us about your business stationery.

Follow Metzgers Printing + Mailing's board Company Stationery on Pinterest.



207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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