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Ashland University

Ashland UniversityHigher Education


Founded in 1878, Ashland University is a mid-sized private non-profit university in Ashland, Ohio. Home to 200 academic staff members and 6,500 students, it has several off-campus centers throughout the state. Its four colleges offer 73 undergraduate majors, nine pre-professional programs, a large graduate school and the Ashland Theological Seminary.

They rely on orientation attendance to help convert accepted applicants into students and send out formal invitations, e-mails and phone calls to encourage accepted students to register for the program.


Ashland University wanted to:

  • Motivate accepted students to attend the school’s orientation program
  • Emphasize the personal attention offered at Ashland University as a way to differentiate Ashland from other universities


Metzgers created a Personal URL (PURL) (more info here) program to help streamline the process and improve enrollment. By designing a landing page with a registration form, a webpage with variable e-mail to confirm registration, Metzgers was able to collect registration information and forward it to the university.


  • Data collection became easier.
  • 23 percent of students accepted attended Ashland University.
  • 80 percent of students who attended the orientation attended the college in the fall.


“Metzgers built our PURL quickly and assisted us in any way they could. The ease of collecting data through their system was outstanding. And, although they are fast to reply to emails and phone calls, we also appreciate them stopping in the office once in awhile to say hello and to see if we need anything. We value their customer service-based company, and I would highly recommend Metzgers to anyone.”

Megan Brown
Assistant Director of Admission
Ashland University

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