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Ivy Bridge University

Ivy Bridge UniversityHigher education


Affiliated with Tiffin University, Ivy Bridge College offers a two-year online degree program.

To meet objectives in an increasingly competitive environment, Ivy College had used traditional paper information packages to deliver to potential students, but the process was costly and was producing a strong return on their investment.

Metzgers used Variable Data Printing to capture data for to help personalize the brochures.


Ivy Bridge College wanted to:

  • Increase enrollment by developing interest among prospective students
  • Increase personalization of packets for higher impact
  • Respond exceptionally quickly to inquiries to capitalize on interest
  • Verify data from prospective students prior to mailing


Ivy Bridge set up an online form where prospective students could fill in information about themselves. Using that information, Metzgers created an 8-page personalized brochure, which also included variable data and images that reflected the individual’s interests on every page. Metzgers’ address verification system helped ensure gathered data was accurate and automatically transferred it to the digital printer, allowing for same-day turnaround.

Benefits of Variable Data Printing Included:

  • Enrollment increased by 30 percent
  • 30 percent of those receiving the personalized brochure took the next step in enrollment
  • Boosted the college’s brand promise by providing a tailored educational experience


“We have been using Metzger’s variable print services since the start of Ivy Bridge College of Tiffin University. The individualism is a huge appeal to our students, and the ability to see their name on a diploma within the piece has proven to be a motivation for our students to enroll and graduate.”

Shannon Neumann
Director of Enrollment Management
Ivy Bridge University

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207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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