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Sunrise Windows

Building Products


Sunrise Windows manufacturers windows, awnings and related products. They needed a way to provide their dealers with marketing campaigns for their use without taking up too much of the dealers' selling time.


Sunrise Windows wanted:

  • Ease of use
  • Customizable to dealers
  • Quick for dealers so they could spend their time selling
  • Marketing materials that supported the dealers


Metzgers set up automated dealer mailing and brochure portals so each dealer can upload follow-up purchase offers which the manufacturer automatically uses to produce personalized direct mailings in the dealers' names. This removes the burden of marketing from the dealers and lets them focus on selling rather than marketing.

It allowed dealers to customize each standardized template mailing with their contact information and logo, and upload their own designs and special offers. A list of customers who have recently returned warranty cards is sent to Metzgers every couple weeks and Metzgers merges it with dealer templates and mails the finished marketing documents to the customers.

The brochure portal allowed dealers to customize high-quality, brand-controlled collaterals to them and allowed Sunrise Windows to show only deals and brands that pertained to that dealer, hiding those accessible to competing dealers. Easy upload features made customizing the materials quick and easy for the dealers.


  • Quick, easy customization
  • Decreased time involved in marketing for dealers
  • Additional support for dealers
  • Corporate control of materials

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207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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