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Tiffin University

Tiffin UniversityHigher Education


Based in Tiffin, Ohio, Tiffin University offers graduate and undergraduate degrees in a variety of programs. Classes are offered onsite and at remote locations. The university also features an online graduate degree program. Competition for prospective students is fierce and puts Tiffin University up against secondary education organizations with much larger marketing budgets.

Tiffin University wanted to increase enrollment in graduate programs. Because of the wide range of courses the university offers, they sought to respond to requests from prospective students with marketing materials targeted to each prospect’s interests.

Their previous system included hand-assembled packets mailed to prospective clients and was costly and inefficient. Each packet cost about $2.00 and the mailing project took about a week to complete.

When they came to Metzgers, we created a customized response brochure that includes a range of variable content.


Tiffin University wanted:

  • Increased enrollment
  • Reduced costs of response pieces
  • Decreased response time for inquiries
  • Marketing pieces that translate into enrollment for prospects


Metzgers used Pageflex Storefront to improve production of a brochure created by Tiffin University. With Pageflex, they generated a template that designated locations for the variable content. The template allowed the layout to change to fit the size of the content.

After the design was completed, Metzgers developed an automated fulfillment process for the custom brochures. Using the university’s current database of leads gathered in person, online and over the phone, Metzgers automatically collected daily reports, which we uploaded to Pageflex Storefront to automatically populate fields in the brochure template.


  • Reduced turnaround time from a week to three days
  • Eliminated human intervention in brochure production
  • 20 percent increase in graduate program enrollment
  • Eliminated hand assembly of packets
  • Cut cost of each brochure by 50 percent

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207 Arco Drive

Toledo, OH 43607-2906

Phone: 419.861.8611

Fax: 419.861.3299

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