The new year is here, and with it comes new opportunities and ideas!
Isn't it time your company joined in on trying something new this year? The new year is the perfect time to start fresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options.
According to research done by Harvard Business School, over 30,000 consumer products are launched yearly. With all this competition, let our print marketing pros work with you to create new, engaging ideas to gain traction in this fast-paced economy.
3 Print Marketing Ideas to Start the New Year Right
Branch out to try one of these three exciting and creative marketing ideas to boost your company's profile and exposure.
1. Go Big
Stand out from the crowd by literally going big! Explore the Wide Format print ideas below to get your company's profile out there in a show-stopping way.
Window Decals
Cling onto windows at your business and show off your promotions, sales, business hours, etc.
Banners
Celebrate your successes or upcoming events with vivid and engaging banners.
Vehicle Wraps
Be noticed in public in this unique way! Whether you're sitting in traffic or parked in a busy lot, people will always be drawn to colorful and unique car wraps.
Posters
Simple but effective. You can place posters in various venues at eye height for the highest engagement value.
Cardboard Cutouts
Choose a product or person from your company and make them life-size! Enjoy a shock value or express an essential element of your company with this idea.
2. Stand Out with Unique Business Cards
Think outside the traditional paper stock rectangle! Consider the following ideas for a modern twist on this everyday item.
New and Thoughtful Shape
What makes sense for your company? A fish, circle, or human body? Select a shape that encompasses who your business is or a thoughtful connection to a motto.
Put the Fun in Functional
Place your information on a usable promotional product such as a pen, bottle opener, or comb.
3. Test Out Textures
The following options give your customers texture to feel and remember on your printed materials.
Embossing/Debossing
Embossing is the art of raising your paper. Debossing is the imprinted or depressed image into a paper product.
Spot Gloss
Add a unique touch to your print piece by using this finishing technique. It applies a high gloss UV coating to a selective area or background pattern on an uncoated print piece for a nice pop.
Soft Touch
This finishing technique is quite literally soft to the touch and memorable. Unlike most design elements that appeal to the sense of sight, a soft touch finish adds a velvety-soft feel which allows a printed piece to gain distinction by stimulating the sense of touch.
Die Cut
Crisp, clean, and clever. Die cuts in your printed marketing materials create depth, richness, and individuality for your business. Stand out with die cuts to get you a cut above the rest!