Target the Right Customers with Your Next Direct Mail Piece
You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. The beauty of direct mail is that you can use it to reach only those people who are potential buyers for your product or service.
With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels.