Updates

There was a time when booklets were created out of habit. Sometimes they were useful. Sometimes they were just… there. So the question today is this: What role should a booklet play in modern marketing?

As digital communication increases, so does information overload, making it harder for customers to absorb even the most important messages.

Postcard size might seem like a small detail when planning a direct mail campaign, but it plays a much larger role than most businesses expect.

Somewhere along the way, a lot of businesses decided stickers were “just freebies.” A cheap add-on. Something you hand out and hope for the best. But stickers in marketing still work when they’re treated like a real touchpoint, not an afterthought.

There’s a strange thing that happens with familiar tools. The longer they’ve been around, the easier they are to dismiss. Postcards fall into that category.