Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. A personalized URL (PURL) is a helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible.
Print marketing is a popular choice for businesses of all shapes and sizes, mainly because it's more effective than ever. But, Simply leveraging print marketing alone isn't necessarily enough to get the job done. If you genuinely want to take the format's natural benefits and elevate them to the next level, you'll want to lean into the power that personalization in print marketing brings with it.
Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them. From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing.
83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events. By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.
Every company needs print products— packaging, print advertisements, posters, or stationary— to sustain its business. When you have a hard deadline, finishing your print project at just the right time can be essential. Although you can't control every element of the print process, there are some key strategies you can keep in mind to help get your materials in your hands sooner.