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How Print Marketing Enhances Customer Engagement

How Print Marketing Enhances Customer Engagement


Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers.

Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.


Print Marketing: A Trusted Choice

Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload.

82% of consumers trust print advertisements the most when making purchase decisions, with 56% considering print the most trustworthy form of marketing. Building trust is essential for growing a business; investing in quality print marketing can help establish that trust.


Tell Your Story

Print marketing is also an excellent method of telling your company's story.

Whether sharing your origin story, highlighting team members, or showcasing leadership bios, print materials offer a tangible and engaging way to connect with your audience. In a 2018 survey of consumer preferences, 65% of respondents believe they understand a story more deeply when reading in print. Engage with customers by sharing your story on quality print marketing materials.


Increase Engagement

Reading printed materials has also been shown to boost customer attention and retention of information. 

Studies show that people scan a website for about 15 seconds on average. This small window of time is crucial in making a great impression. But you have people's attention for longer when they're reading print. People read slower when reading text on paper than when reading a web page, leading to increased recall and retention rates. This improved memory of what they read about your business transfers to brand recognition, interest, and potential sales.

When customers interact with print marketing materials, they engage their senses, including sight, touch, sound, and smell. This multi-sensory experience creates a lasting impression and enhances brand recognition and recall. By investing in quality print marketing materials, you can create a memorable and engaging experience for your customers, helping your business stand out in a crowded digital landscape.


Our team is committed to helping your business grow and succeed through effective and efficient print marketing strategies.

Contact Metzgers today to improve your engagement through print!