When you only have a few seconds and just a few feet of space, every word matters.
That’s the challenge with banners. They don’t have room for fine print or paragraphs. They need to grab attention, get to the point, and spark action fast.
If you’ve ever stared at a blank layout wondering what to say, this list is for you. Here are some of the most effective power words and messaging styles to help your banner work harder, not just hang there.
The “Look at Me” Words
You have one job in the first second: get noticed. Words that create curiosity, urgency, or excitement tend to pull people in.
Try words like:
- Free
- Now
- New
- Limited
- Today Only
- Big
- Exclusive
- VIP
- Instant
- Sale
These don’t just sound bold—they act like magnets. Use them in headlines or standalone calls-to-action.
The Action Drivers
Once someone notices your banner, the next step is telling them what to do. These verbs give your message momentum:
- Visit
- Join
- Stop In
- Scan
- Try
- Enroll
- Sign Up
- Call
- Save
- Start
Pair them with a clear next step:
- Visit Today.
- Scan for a Free Gift.
- Join the Movement.
- Call to Book Your Spot.
The Emotion Connectors
Not every banner is about sales. Some are about values, community, or identity. These emotionally charged words can help make that connection in seconds:
- Belong
- Welcome
- Together
- Safe
- Proud
- Support
- Stronger
- Bold
- Here
- Together
For nonprofit or community messaging, these words create warmth and resonance, especially in schools, churches, and neighborhood events.
The Trust Builders
Professional tone doesn’t have to mean bland. These words build credibility and make your banner feel intentional:
- Official
- Trusted
- Certified
- Local
- Approved
- Backed
- Award-Winning
- Recommended
- Est. [Year]
- Veteran-Owned
Sometimes, one small phrase like “Family-Owned Since 1976” can make your banner instantly more memorable and trustworthy.
Use Fewer Words with Bigger Impact
A great banner isn’t just well-designed, it’s well-edited.
Your banner doesn’t need to say everything. It just needs to say the right thing. Stick with one message, and make sure it passes the clarity test: Could a stranger understand it in three seconds or less?
Need help with your banner? Metzgers is here to help!
