83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events.
By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay with prospective customers long after they’ve left the event.
According to Scientific American, research over the last two decades reveals that individuals tend to understand and remember text better when reading from paper compared to screens. So don’t forget to include print marketing in your event strategy.
Top Tips for Creating Effective Print Materials for Your Next Event
Keep It Simple
Make sure your design is simple so that the critical information can be easily read and understood at a glance.
Avoid clutter, and include only essential elements like logos, text, graphics, and colors.
Make your materials stand out from the competition by incorporating creative elements like foil, texture, die cuts, or unique folds.
These unique touches will help draw people in and make them more likely to remember your brand.
If participating in a local event, consider customizing some of your print materials for that specific audience.
For instance, you could include a specific offer or create visuals that feature local places and landmarks.
Make the Most of Social
Include your social media handles on all your print materials so people can follow you immediately.
Also, consider using QR codes, which make it easier for people to quickly pull up your website or social accounts on their mobile devices.
Print Products People Will Remember
In addition to flyers, brochures, and business cards, consider exploring other print products that will make a lasting impression.
Some great options include:
Great for giveaways or simply as eye-catching additions to your booth. Consider die-cut stickers with unique shapes or foil accents for an extra “wow” factor.
Whether you’re looking for something to hang up in or around your booth, posters are a great way to make an impact. Add a frame or easel for added style points.
Get creative with car magnets that feature your logo and contact information. This is an easy way to get your name out there when people are traveling to and from the event.
Make sure your name stays on everyone’s desk with branded notepads that remind people of your brand every time they use them.
By making print marketing a part of your event strategy, you can create powerful impressions that will stay with prospective customers long after the event.
Not sure where to start? Metzgers can help! Contact our team today to begin creating print marketing products to get your business noticed!