People love to receive physical mail.
In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty.
Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers.
Establishing a memorable brand is crucial for any business aiming to thrive. While digital branding strategies have taken center stage, the significance of printed materials in making a lasting impression should not be underestimated. Incorporating printed materials in your branding efforts can give you a competitive edge and help you stand out.
The combination of direct mail and email can be a powerful marketing strategy. Utilizing both channels helps your business create a comprehensive marketing strategy to reach a wider audience and generate more leads. Cross-promotion can improve your visibility on both platforms and raise brand awareness!
Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand. Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.