Updates

Postcard size might seem like a small detail when planning a direct mail campaign, but it plays a much larger role than most businesses expect.

Somewhere along the way, a lot of businesses decided stickers were “just freebies.” A cheap add-on. Something you hand out and hope for the best. But stickers in marketing still work when they’re treated like a real touchpoint, not an afterthought.

There’s a strange thing that happens with familiar tools. The longer they’ve been around, the easier they are to dismiss. Postcards fall into that category.

For years, businesses have been told the future is paperless. It sounded innovative. Efficient. Modern. But here we are in 2026, and not only has the shift stalled, but customers are also paying more attention to printed materials than they were a decade ago.

QR codes have become almost expected in marketing. They appear on menus, packaging, signs, and mail. Because they’re so common, many businesses assume they belong on every postcard.