Updates

75.8 million people in the U.S. with smartphones scanned a QR code in 2021. They are increasingly popular and create more opportunities than you might realize when it comes to your print marketing. Read on to discover tips for incorporating QR codes into your next print campaign.

Trade shows can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact. Here are five things you should do when planning for, attending, and evaluating the results of a trade show. 

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers. Not only can booklets capture your target audience's interest, but they also convey critical messages accurately on various topics. Here are some helpful tips to make your booklets successful.

Direct mail is not only what your customers want, but it's also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels. And according to the Data & Marketing Association, consumers engaged with 96% of direct mail in 2019. So, why not take the plunge into direct mail and see what it has to offer your brand?

From brochures, business cards, and mailers, it takes a variety of marketing collateral to build a comprehensive, successful marketing campaign. Among the most critical pieces is a catalog, and it’s still the surefire way to build awareness of your products and services to customers and prospects. With catalogs making a comeback, let’s make them work for your business!